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COMPANY KILLER # 9 - Invisible Data

Updated: May 7, 2019

Do you know that there may be 12 company crushing killers roaming loose inside

your business right now! It’s true!

We call them the Deadly Dozen and it doesn’t matter if you’ve been doing

business for 5, 10, 20, 30 years or more, and have been getting what most people

would consider pretty good results—I’m here to tell you that these CULPRITS are

costing you a lot of money in lost opportunity and lost business.

The Deadly Dozen is a 12 part business insight series.


In this “Insight Series” every day we will be sharing one of the company crushing

killers we have identified and then will provide a simple solution for ridding the

culprit from your business. If at any time you decide you don’t want to wait and

would like to access the entire series all at once you can just click this link

COMPANY KILLER # 9 - Invisible Data

You can’t judge what you can’t see.

Measurable data determines the success of any marketing campaign. Quantifiable data, gleaned through precise tracking and monitoring of expenditures as well as responses, indicates objectively what works and what doesn’t. Without it you’ll never know what’s working.

For example, if the marketing team is capturing hundreds of leads but none of them are being nurtured to become ‘sales-qualified leads,’ the marketing department needs to receive instant and impartial feedback so they can improve their nurturing campaigns. This reduces unpleasant conversations and creates accountability for staff and departments to ensure that they are performing effectively. Opinion can be disputed, but numbers don’t lie.

Data tells not only which campaigns worked, but what type of customer they worked for, enabling you to create in-depth reports and fine-tuning your marketing efforts. Real-time visibility lets you analyze and tweak your strategies to maximize results, giving you the opportunity to abandon tactics that haven’t resulted in increased sales and step up the ones bringing in more leads and conversions.

If you have several marketing campaigns active at the same time, detailed data reports determine which direction each is heading, allowing you to analyze every aspect. This information allows you to direct the focus of your marketing resources for maximum impact on your profit margin.

Without this data, you’re dead in the water. You can eventually judge the success of a campaign by the orders it generates, but you won’t know why it succeeded – or where it failed.


To win this battle you need a good intelligence network.

As the general of your business, you have a million and one things on your plate. There are simply not enough hours in the day for you to thoroughly analyze statistical data from your current marketing campaign. But every good general relies on his intelligence network to keep him up to date.  

The more you understand your customer, the more targeted and strategic your communications. Once you’ve identified a marketing campaign that works well for one customer segment, you can adapt for another. This is a task that requires real-time visibility to help you make the best decisions.

You need the highlights reel, a crystal ball, telling you exactly what decisions to make in your business through advanced reporting options.

A strategic automated marketing funnel will do just that. You can receive detailed reports pinpointing new marketing opportunities, customer segmentation response progress and data integration for any campaign you are currently running. With this information, you can easily review the data and make critical marketing decisions before moving on to your next task. You’ll know exactly what’s working and what needs to change and can make on-the-spot decisions to optimize your efforts.

You need to cultivate your intelligence network by partnering with an expert who can provide real-time, 24/7 data to utilize in your decision-making process.

So if you thought this insight was helpful and would like to learn more and see how

it is actually part of an overall Done-For-You marketing system called

a CyberFunnel . . . just CLICK BELOW to watch a short 5 minute video to learn more.

Otherwise be on the lookout for the next company crushing killer tomorrow.

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