Do you know that there may be 12 company crushing killers roaming loose inside your business right now! It’s true!
We call them the Deadly Dozen and it doesn’t matter if you’ve been doing
business for 5, 10, 20, 30 years or more, and have been getting what most people would consider pretty good results—I’m here to tell you that these CULPRITS are costing you a lot of money in lost opportunity and lost business.
The Deadly Dozen is a 12 part business insight series.
THE DEADLY DOZEN – A 12 PART INSIGHT SERIES FOR BUSINESS OWNERS
In this “Insight Series” every day we will be sharing one of the company crushing
killers we have identified and then will provide a simple solution for ridding the
culprit from your business. If at any time you decide you don’t want to wait and
would like to access the entire series all at once you can just click this link
COMPANY KILLER # 13 - Doing Everything In-House
We’ve discussed – and defeated – the Dirty Dozen, but we wouldn’t feel right if we didn’t warn you about one more enemy at the gate.
Any solid, well-run company that sells a valuable product or service in their marketplace is usually very good at what they do. But in today’s crowded marketplace, just having a good product or service isn’t enough to claim the victory you deserve.
You’re fighting a war on many fronts. Just battling the enemies we’ve profiled in this article is a huge, time-consuming job, and that doesn’t begin to cover the effort of producing, selling, and managing your business. Once you implement these strategies, your customer base will expand, which means you’ll be even busier.
Do you have the manpower? You can shuffle responsibilities around, but as your business increases that option won’t work. New recruits require time, training and resources you may not be able to offer right now.
You likely need a hired gun.
Smart companies hire professional marketing consultants who can measurably improve overall sales and revenue. Marketing consulting services are retained by businesses who want to dominate their industry and grow their revenue.
In order to be successful online you have to learn how to outsource effectively. Unfortunately, many people approach outsourcing from the wrong angle. Most struggling entrepreneurs begin by asking, “Where or how can I get this done the cheapest?”
Unfortunately, the cheapest outsourcing solution is almost never the most reliable. Or the quickest, or the most knowledgeable, or the best choice. The old saying that you get what you pay for is really true. And since your time has value, the effort of researching, selecting and monitoring bargain-basement outsourcing costs a great deal more than you might think.
When you ask, “Where or how can I can this done the cheapest?” you are focusing on getting a single task done. When you take this approach you have to go through the selection process each and every time you need help. I call this “outsourcing turnover,” which gets quite expensive when you consider the total amount of time you dedicate to finding and selecting someone. And there is always a greater risk dealing with a new outsourcer than one with a proven track record of delivering as promised.
Effective outsourcing is about developing long term relationships with people who have expertise beyond your own. The better question is, “How can I maintain long-term access to a talented person who can assure a quality job and help me maximize opportunities as they arise?”
When you take this approach you build a team of independent, on-call professionals ready to facilitate your next business conquest. Over time, you and your chosen team build a solid working relationship – and your company reaps the benefits.
So if you thought this insight was helpful and would like to learn more and see how
it is actually part of an overall Done-For-You marketing system called
a CyberFunnel. . . just CLICK BELOW to watch a short 5 minute video to learn more.
Otherwise be on the lookout for the next company crushing killer tomorrow.