top of page
  • Diacom

COMPANY KILLER # 12 - Disregarding The Digital Disruption

Do you know that there may be 12 company crushing killers roaming loose inside

your business right now! It’s true!

We call them the Deadly Dozen and it doesn’t matter if you’ve been doing

business for 5, 10, 20, 30 years or more, and have been getting what most people would consider pretty good results—I’m here to tell you that these CULPRITS are costing you a lot of money in lost opportunity and lost business.

The Deadly Dozen is a 12 part business insight series.


In this “Insight Series” every day we will be sharing one of the company crushing

killers we have identified and then will provide a simple solution for ridding the

culprit from your business. If at any time you decide you don’t want to wait and

would like to access the entire series all at once you can just click this link

COMPANY KILLER # 12 - Disregarding The Digital Disruption

As we pointed out at the beginning, the last 12 years have seen a major shift in business. Twelve years ago, before iPhones, before we all had profiles, when video was something you watched on your television set and tweeting was just for birds, a company could survive without a significant Web presence. Today, a company’s survival depends not only on its Web presence, but on how effectively it battles the rest of the internet for a prospect’s fleeting attention span.

It doesn't matter if you are selling to consumers or B2B executives. Virtually everyone is plugged into the grid via personal Internet devices, and prospects will embrace those companies who provide a clear and easy path to understanding and purchasing goods and services.

A good website is not enough. Generating leads is not enough. A great product is not enough.

Companies have to offer products to consumers in a way consistent with today’s buying habits to compete in this ever-changing marketplace. And they have to stand out and be noticed in a teeming ocean of nonstop information.

The alternative is death. Of the business, anyway.


Your product is competing with cute cat videos. This is no time to be squeamish.

You need a modernized customer acquisition strategy. An automated campaign that attracts new leads and presents your offer in a compelling way will keep prospects engaged with your brand via their personal Internet devices until they are ready to buy.

We’ve said it before - make it easy for interested prospects to learn about your products and services in a format consistent with the buying habits of today's tech-savvy buyers!

Throughout this article we’ve pointed out the need for automation, the need to utilize engaging media, the need for data and the need for strategic planning. This is where it all comes together. You need all these weapons to remain at the forefront of the technological battle for your consumers’ business.

So if you thought this insight was helpful and would like to learn more and see how it is actually part of an overall Done-For-You marketing system called a CyberFunnel. . . just CLICK BELOW to watch a short 5 minute video to learn more. Otherwise be on the lookout for the next company crushing killer tomorrow.

11 views0 comments


bottom of page