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COMPANY KILLER # 10 - Frustrating Your Customers

Do you know that there may be 12 company crushing killers roaming loose inside

your business right now! It’s true!

We call them the Deadly Dozen and it doesn’t matter if you’ve been doing

business for 5, 10, 20, 30 years or more, and have been getting what most people

would consider pretty good results—I’m here to tell you that these CULPRITS are

costing you a lot of money in lost opportunity and lost business.

The Deadly Dozen is a 12 part business insight series.


In this “Insight Series” every day we will be sharing one of the company crushing

killers we have identified and then will provide a simple solution for ridding the

culprit from your business. If at any time you decide you don’t want to wait and

would like to access the entire series all at once you can just click this link

COMPANY KILLER # 10 - Frustrating Your Customers

Have you ever tried to purchase a product from a company, online or in person, and become frustrated because they made the process too difficult? Are your prospects and customers having the same difficulty?

Your prospects and future customers have certain expectations when purchasing. They also have more options than ever before. If the road to understanding and purchasing

Your product is full of roadblocks and detours, they can easily just hang a U-turn and follow another path. Successful companies make it simple and painless for a prospect to become a customer. If it’s a hassle, this enemy wins.


Make it easy to learn about your products and services in a format consistent with the buying habits of today's tech-savvy prospects. For example, offer them a personalized interactive demo that engages them based on their unique interests. Give them options to learn about your products at their own convenience and comfort level. Allowing customers to interact with your business in multiple ways makes it easy for them to reach you in ways convenient for them, plus it increases your visibility to draw in new customers.

When you improve the customer experience by standardizing your sales approach, you deliver a consistent and thorough message with each interaction. This makes it easier for them to give you money, which is always a good thing.

Visualize your customer’s journey so you can create processes around it. This enables you to gradually refine how you target and nurture your leads.

Blueprint or create a campaign structure by mapping your customer’s sales process. Nudge them with follow-up messages to keep them on track as they move along.

Be patient and let the prospects move at their own pace. No one likes to be pushed into making a decision! Keep them engaged by delivering useful content and generous special offers that build goodwill, trust and a desire to purchase from you.

Here is a visual representation of this process - circles represent goals/milestones and rectangular boxes represent follow-up emails and actions triggered when a lead reaches that stage of the journey.

A visualized funnel enables you to see where leads are falling off so you can make refinements in your nurturing process.

Make it easy and pleasant for your prospects to become your customers - and kill this enemy with kindness.

So if you thought this insight was helpful and would like to learn more and see how

it is actually part of an overall Done-For-You marketing system called

a CyberFunnel . . . just CLICK BELOW to watch a short 5 minute video to learn more.

Otherwise be on the lookout for the next company crushing killer tomorrow.

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