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COMPANY KILLER # 5 - Not Using A Proven Messaging Formula

Updated: Apr 26, 2019

Do you know that there may be 12 company crushing killers roaming loose inside

your business right now! It’s true!

We call them the Deadly Dozen and it doesn’t matter if you’ve been doing

business for 5, 10, 20, 30 years or more, and have been getting what most people

would consider pretty good results—I’m here to tell you that these CULPRITS are

costing you a lot of money in lost opportunity and lost business.

The Deadly Dozen is a 12 part business insight series.


In this “Insight Series” every day we will be sharing one of the company crushing

killers we have identified and then will provide a simple solution for ridding the

culprit from your business. If at any time you decide you don’t want to wait and

would like to access the entire series all at once you can just click this link

COMPANY KILLER # 5 - Not Using A Proven Messaging Formula

Most businesses have no marketing strategy or use a proven messaging formula. They simply follow the path laid out by media sales people or competitors. It amounts to plagiarized tactical marketing absent of a strategic plan?

MSP’s (Media Sales People) specialize in tactical marketing, but they seldom have any idea what your overall strategic plan is – and they probably don’t care. They simply have a service to sell and they hope you buy it.

Vague statements like, “We need to get out there on social media,” or “We need an updated brochure,” do not constitute a marketing strategy or a messaging formula. Sales teams usually have a plan in place with measurable goals – shouldn’t your marketing team?

A strategic marketing plan isn’t suggesting maybe something should be done to increase visibility in the marketplace. It maps out what needs to be done, how it will be done, how much it will cost and how success will be measured. It also determines the progression of how visitors will get converted into leads and eventually become customers without leaving it up to chance.

If you don’t have your strategy in place along with a proven messaging formula, all the tactical marketing in the world won’t make much impact. You’re fighting with rubber bullets.


To defeat this enemy, you need to arm yourself with real weapons.

A simple discovery session will help you determine which segments of your market will benefit most from your product. Focusing on prospects who want your product, who believe what you believe and value what you have to offer will boost both sales and profits. 

A great way to do this is to perform an exercise known as Relief-Desires-Analysis (RDA) which begins with the understanding that every problem or desire is actually a symptom of one or more underlying conditions.

Again, the weight loss industry serves as our example.

Virtually everywhere you look you see ads on billboards, magazines, TV, radio and online advertising weight loss. Without a unique strategy to help companies stand out from the herd, they may have to outspend their competitors on tactical marketing to try and gain market share. It’s difficult to make much of an impact with tactical marketing alone. The real growth and profits are made in strategic marketing to cut through marketplace clutter and then use a proven messaging formula that follows a strict progression to convert visitors into leads and eventually customers.

Understanding the pain points of your clients will allow you to get their attention, but you still need to connect with them emotionally, educate them with quality content and incentivize them to take the next step in the buying process.

You’ll learn more about our own proprietary Magnetic Messaging Formula™ in tomorrow’s video which will put you, rather than Media Sales People, in charge of the direction and methods you use. You know your company and your market, so you don’t have to settle for generic tactical marketing. Instead you can ask, “This is our strategic plan. How will you fit into it?”

So if you thought this insight was helpful and would like to learn more and see how

it is actually part of an overall Done-For-You marketing system called

a CyberFunnel . . . just CLICK BELOW to watch a short 5 minute video to learn more.

Otherwise be on the lookout for the next company crushing killer tomorrow.

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