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COMPANY KILLER # 4 - Not Using Video Strategically

Updated: Apr 26, 2019

Do you know that there may be 12 company crushing killers roaming loose inside

your business right now!

It’s true! We call them the Deadly Dozen and it doesn’t matter if you’ve been doing

business for 5, 10, 20, 30 years or more, and have been getting what most people

would consider pretty good results—I’m here to tell you that these CULPRITS are

costing you a lot of money in lost opportunity and lost business.

The Deadly Dozen is a 12 part business insight series.


In this “Insight Series” every day we will be sharing one of the company crushing

killers we have identified and then will provide a simple solution for ridding the

culprit from your business. If at any time you decide you don’t want to wait and

would like to access the entire series all at once you can just click this link

COMPANY KILLER # 4 - Not Using Video Strategically

The explosive growth of online video is remarkable. ( YouTube was founded on February 14, 2005. Now, barely 12 years later, almost 5 BILLION YouTube videos are watched EVERY SINGLE DAY.

Granted, there’s no shortage of funny cat videos and news mistakes, but top marketers embrace video as a best practice and it’s now ranked as the most effective form of content marketing.

If you aren’t using video advertising effectively you’ve invited this enemy right into your boardroom.

Check out these stats:

  • Businesses using video grow company revenue 49% faster than organizations without video

  • .Social video generates 1200% more shares than text and images combined.

  • 70% of marketers say video produces more conversions than any other type of content.

  • Companies using video enjoy 41% more web traffic from searches than non-users.

  • Facebook gives video content priority in its News Feed.

  • Only 28% of website content is read on average.

  • 59% of C-suite execs prefer watching video to reading text on a page.

  • C-commerce customers are 50% more confident of their purchase after watching a product video, and cart contents can increase up to 174%.

  • 40% of consumers say video increases the chance they’ll purchase a product from their mobile device.

The list goes on. It’s a fact that videos are the most powerful form of communication today. Why? Because video works. Most people are visual learners and the combination of voice, imagery and text is more much more engaging than text alone.

You might already understand the full power of video. But if you’re using videos now and still aren’t getting the results you want, it probably has nothing to do with the way the video looks or how fancy it is. The problem is you’re not utilizing this method of marketing and advertising strategically.


To defeat this enemy, turn the spotlight on your prospect.

Effective videos all hit a few key points, but the main key is they MUST be “client-centric.” Client-centric videos are a great way to indoctrinate prospects in a warm, relaxed, way but they have to focus on the client…not on you! This style of video subtly influences people with content that is easy to consume while providing a roadmap to their desired result.

If you currently have video marketing in place, review it right now and ask yourself “Am I focused on the client’s needs or is my video simply telling people how awesome my product is?” If you aren’t getting the results you want, you may already know the answer.

Another key point to video success – it’s all about the script. Content rules! Perfect lighting, stunning picture quality, elaborate soundtracks…all of that becomes useless if you can’t engage your prospect and get your message - your cohesively crafted, client-centric message that focuses tightly on your prospect’s hot-buttons– across in a believable and professional manner.

A properly produced video can accomplish basically any marketing goal you have—from educating your customers to generating leads to promoting the perfect sales pitch. It also eliminates the pitfalls of face-to-face meetings where clients can become distracted, disinterested or even pressured by your salesperson.

In addition, a video is easy to schedule. It doesn’t have to slotted in between the lunch meeting that ran late and the kid’s soccer practice that starts early. Your prospect can click that link at his own convenience, which is much more likely to generate a receptive mood. And your message will be delivered perfectly at any time of the day or night.

So if you thought this insight was helpful and would like to learn more and see how

it is actually part of an overall Done-For-You marketing system called

a CyberFunnel . . . just CLICK BELOW to watch a short 5 minute video to learn more.

Otherwise be on the lookout for the next company crushing killer tomorrow.

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