#8 – CAMPAIGN MANAGEMENT AND OPTIMIZATION!
Our team is responsible for the continuous improvement of campaigns called multi-variant optimization. We test copy, layout, image, design, color and interaction then enter variants of each and start testing.
A/B testing or split testing is as it sounds, an experiment where we test two different versions of an item simultaneously. A/B testing is the disciplined application of regular testing to ensure you'll have the best version of your campaign optimized for conversions.
The act of running a simultaneous experiment between two or more pages to see which performs or converts the best. Despite the name (A/B testing), the experiment can be conducted with as many pages as desired.
Once we have decided what to test on your landing page (e.g. headline, call to action, photography, adding a video etc.) – we create new versions (or variants) of your page to enter into the experiment.
We determine the winners, then automatically combine winners into a new test, determine that winner, and continue until it has evolved to your best-performing design or champion.
So if you would like to learn more about a Done-For-You transformational marketing and sales system called a CyberFunnel. . . just CLICK BELOW to watch a short 5 minute video. Afterwards you can book a 15-minute consult with one of our team to answer any questions you may have.