#4 - YOUR ONE-STOP SHOP FOR CREATIVE AND WEBSITE DEVELOPMENT!
We understand that logical flow of your website is just as important as the actual content you have on it. A truly interested customer will be cognitively engaged with the each page. They will read the content and follow the thought process. Thus, you must lead them through a process of thinking that is logical and compelling with user flow optimization that reduces friction and passes through gateways into your funnel.
What you don’t want, is to treat everyone the same and show them a million different options. The risk with overwhelming visitors with too many options or ‘paths’ to take, is that you might dilute your efforts and distract visitors. Traffic is going to be spread too thin throughout your system and you won’t get enough people into the key converting pages that make you the green.
Instead, we focus and pick out the one or two (max) primary objectives on your homepage and base the entire design around calling visitor’s attention to that element.
Literally the only thing we want on this page (and therefore, the only goal of the design for this page), is to get more people to enter your funnel. That’s it!
Our team will also research, ghost-write, design and add eye-catching graphics for your own eBook or Guide which can be used as a Lead Magnet or to establish expertise and marketplace authority. A Lead Magnet is free information in the form of a guide, an eBook, audio series, videos, etc. that you provide to prospects in exchange for them sharing their contact information. Lead Magnets act as a vital step or milestone in helping your prospects get closer to the results they desire or problems they are trying to solve.
Typically eBooks are under 30 pages long and should related to your industry or products or services. This is the first critical step in building a relationship with your prospect and demonstrating you can help them by actually helping them.
So if you would like to learn more about a Done-For-You transformational marketing and sales system called a CyberFunnel. . . just CLICK BELOW to watch a short 5 minute video. Afterwards you can book a 15-minute consult with one of our team to answer any questions you may have.