In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
SERIES KICK-OFF
#5 INTERNAL VALIDATION
We help your prospects internally validate the information we provide them by providing visual evidence via motion and still imagery examples of others who were getting desired results. Additionally, we create that Internal Validation by providing evidence and empirical data for any references to solving their problem which, in turn helps them rationalize making a decision to do business with you.
It’s one thing to tell them about the benefits you and your product or service can provide. It’s an entirely different thing to be able to show them. That proof will validate their decision to work with you. If you were able to make one person happy, why wouldn’t you be able to help them, as well?
If you’ve ever gone to a website and saw a bunch of smiling, overly happy people using a product - that’s an example of internal validation. There are so few products out there that actually make us smile with glee when we use them, but your customers don’t question those images in the moment. They take it as a sign that your product can solve problems, relieve stress, and provide comfort.
The visual you use needs to appear organic. If it looks too forced or fake, it’s
going to garner criticism and not internal validation
CONCLUSION
The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level. So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a
CyberFunnel. . . just click here below.