19 EXAMPLES OF SALES PSYCHOLOGY AND CONVERSION TECHNIQUES #10 - BRIDGING
In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
You need to find a way to connect where the prospect is today with where they want to be within a specific time-frame in the future. That’s the point of bridging. It creates the link between their current pain points and the resolution that will rectify them. Once the connection is made, we then offer them access to a specific plan-of-action involving milestone
goals that build a “bridge” to that desired result or outcome.
Bridging requires a little bit of creativity. You’ll know where the client is, and you just need to help them visualize where they want to be. Think of a client that may have drafty windows. They’re cold or maybe there’s condensation building up where it shouldn’t. Your customer is miserable whenever they think about it, so it’s your job to help them link that discomfort with having new windows that create a warmer, more welcoming environment.
To build that “bridge,” provide them with milestones that get them to that resolution. In this example, those milestones may start with a consultation which leads to the install date which ends with your client being happy and comfortable in their home again.
This is an important step of every CyberFunnels™ campaign and is the technique that we based our platform on.
The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level. So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a
CyberFunnel. . . just click here below.