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In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link




Did you know that Psychology as a subject is now over 100 years old and has become one of the most popular courses to be undertaken at college? But perhaps a far more significant influence has been not so much in academic circles but in the world of business, where the application of many psychological theories is used almost routinely in areas such as hiring, development, coaching, communication and career transition, just to name a few.

But in this brief insight series, we want to look at the role of psychological theory in the function of sales, where the dynamic between the customer and the business is of most interest.

Although many psychological theories are often used in sales, in this series we will look at 19 of the most popularly used ones that we incorporate into our CyberFunnel™ automated marketing campaigns.

The purpose of this series is to help you understand some of the techniques and strategies that are available to help your company drive specific action and behavior of your prospects. However, these techniques are not designed or intended to trick or fool anyone into doing something that is not in their best interest. To the contrary, these techniques are to help you provide your prospects with a deep understanding of your products and services in the most impactful way possible.

If it is done correctly, your prospects will have enough quality information to decide if they are a good fit for your product, if now is the right time to purchase, and if you are the right company to help them.

These techniques are commonly deployed and are powerful tools to help in sales and customer relationship exchanges. They are, however, designed to be used through the use of cohesive marketing campaigns over longer periods of time rather than just a short commercial or video clip.

As a result, if not used in the proper context, they may not deliver the desired result for the prospect or for the business. Therefore, great care needs to be taken to fully understand the technique being used and to split-test as carefully as possible.

We hope you enjoy this information that we put together for you and find it useful. Please feel free to share with anyone that you feel may benefit from it.

1. IDT – Internal Decision Triggers

This technique is commonly used by providing the prospect information that helps them come to their own internal conclusion about a person, product or service.

How we help our clients accomplish this specifically is by using professionally produced videos, professional landing pages, upbeat and energetic intros, professional actors, B-roll and still imagery, and a colorful, well designed logo with a consistent tone that is business conservative accented with reserved enthusiasm.

This technique demonstrates to your prospect that you are different and unique. Let your competitors continue to brag about how great they are using empty platitudes that nobody really believes or cares about. Demonstrate you are different and help your prospects by actually helping them.

A great way to do this is to provide a more pleasurable and informative buying experience for those that want to learn more about your products and services. A great way to do this is by using an automated sales funnel like a CyberFunnel. The more information you provide for them, the more they’ll learn to trust you even before you start working with them.

Want to really pull on these triggers? Be sure to use “pain motivators.” Let your prospective customer know that there are horrors waiting for them on their path to resolution and your product or service is the best way for them to avoid these nuisances. When they know what “pains” lie ahead, they’ll do anything they can to avoid them. That’s where you come in.

Another way to spark those triggers is to let them know why you’re taking the time to help them. No business does anything without reason, right? Let them know up front. Be honest to further enhance that trust you’re building within them. In the world of sales, trust goes a long way to hit those decision triggers.


The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level.

So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a CyberFunnel . . . just click here below.

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