In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
SERIES KICK-OFF
#6 EMBEDDED COMMANDS
These are commands hidden in a normal conversation, but delivered to get the required response. Embedded commands are often marked out through Analogue Marking. Analogue Marking is the process of using an action, gesture, or tone of voice to mark
out specific words within a sentence. Professional talents do this naturally, even though they may not even realize it.
Keep in mind that an embedded command isn’t something you directly and forcedly try to impose on a client. Instead, you’re using what sounds like a very simple statement or question to direct your potential client to do something for you. Let’s go back to our example of a busted water heater. Your client is on the fence about whether or not they’re ready to move forward. To help usher them along, use embedded commands like “You might think about how good a warm shower will feel when you replace your water heater.”
You’re not demanding that anyone perform any action, and yet you just embedded a command to get them to think about a certain situation or scenario.
Other embedded commands include:
● Maybe you will...
● Maybe you haven’t... yet
● Can you imagine...
● You might not have noticed...
● You might want to...
Embedded commands are a surefire way to get your client thinking and/or acting upon the hidden suggestions you just threw their way. In each of these examples, you’re commanding them to imagine a specific instance or are getting them to notice something they may have missed about their issue.
Embedded commands are harmless and are easy to slip seamlessly into conversation about your product or service
CONCLUSION
The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level. So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a
CyberFunnel. . . just click here below.