In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
SERIES KICK-OFF
#19 DEMONSTRATION -
There are 2 parts to Demonstration.
In the First, you want your prospect to self-qualify themselves by Demonstrating their interest in your offer by taking specific actions like watching your videos and responding to your communications.
You should not necessarily be interested in what they say, you should be more interested in
their actions and what they Demonstrate to your team to determine whether they are worthy of investing time.
The second part of Demonstration is not about what you tell them, but rather what you demonstrate to them. This can be used to demonstrate that you are different.
Is your business really different from your competitors? Everyone likes to say they are different, but very few actually demonstrate it. Why? Because most industries are filled with businesses who sell the exact same products and services and don’t really have a strategy to differentiate themselves other than claiming to be better and offering a lower price.
The only thing this does is condition your target audience to beat down your sales people on price because everyone seems to be the same. This occurs because they are behaving the same and making the same claims and offering the same products.
What if there was a tangible way to demonstrate that you are different though? Notice I said “demonstrate you are different” and not “tell everyone you are different.” The reason is because the goal is trying to influence your target audience, not persuade or convince them.
CONCLUSION
The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level. So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a
CyberFunnel. . . just click here below.