19 EXAMPLES OF SALES PSYCHOLOGY AND CONVERSION TECHNIQUES #17 - TIMELINE
In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
This is the structure through which a person unconsciously organizes time and will anticipate enjoying the reward of using your services or benefitting from a partnership with you. The timeline is usually visualized as a line with images placed along it. We let them know that in a few days they could be enjoying the benefits of your products to establish a clear timeline in their mind to receive their reward.
When a prospect has a timeline in front of them, they can better visualize the end of the process, which helps them move forward with purchasing. Talking about having to replace windows or a cooling unit sounds like a lot of work that’s going to take a lot of time. To the consumer, if it’s not a dire situation, they’ll be deterred by what they believe to be a long and complicated process.
Put a physical timeline in front of them, though, and they should see that it’s
not nearly as complicated as they initially visualized. It also helps them see
that you’re with them every step of the way and they are, at no point, left to
their own devices.
The purpose of this content is to provide businesses various tools and resources that can help them address challenges that their company may currently be facing. These tools and resources cover many topics related to driving new growth and getting a company to the next level. So if you thought this insight was helpful and would like to learn more about how it can be incorporated and used as part of an overall Done-For-You marketing system called a
CyberFunnel. . . just click here below.