19 EXAMPLES OF SALES PSYCHOLOGY AND CONVERSION TECHNIQUES #16 - NLP
In this “Insight Series” every day we will be sharing one of these 19 different techniques. If at any time you decide you don’t want to wait and would like to access the entire series all at once you can just click this link
Neuro-Linguistic Programming is a strategy that provides a series of tools and techniques which can be used to get someone moving in the right direction or into a buying state. Once you generate this momentum, you can anchor the state and access it when talking about your product. We simply take the person into a future where they feel good about your product and look back on the decision made today as being a good one.
For most people, it's about getting them into the correct buying state and making an offer for them to buy. Anyone trying to sell wants their customer to be in this buying state.The simplest way to access a state is to get the customer to remember a time when they were in that state: "Can you remember the last time you just had to have something?", "Is there something you bought recently, just on impulse? You saw it and you had to have it?", "What's something you just wouldn't hesitate to buy straight away?"
These kinds of questions force your prospect to remember a time that matches the state and to do that they must access the state. Even if it was a completely different scenario, the important thing is they remember what it felt like to purchase that item. When we buy something new, no matter what it is, it makes us feel good. You want them to associate that feeling with purchasing your product or service.
This is key to the success of NLP anchoring techniques.
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